Alternative marketing involves creating, finding and developing programs, that are Smart and Imaginative. 

Seeking new places where consumers can interact with a brand, then create the ultimate attention-getting marketing messages.  It is Adapting to Market Forces, whether they are influenced by financial, health, and/or world events.
Alternative Marketing has a Broad Range of Services.  Sometimes it is a Platform, App or Forum that Reaches your Target Audience Most Effectively given the current Business Environment.